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David McKay
(April 2, 19.. - living) U.S.A.

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David McKay is the owner of gay adult company Studio 2000, one of the largest such companies in the world. Prior to becoming co-owner of Studio 2000, McKay was vp of marketing for Falcon Entertainment. He left Falcon in 2005, and with partner Trace Wendell purchased Studio 2000 from founders Scott Masters and John Travis in April 2006.

McKay's background was predominantly high technology, having worked his way up the ranks from an individual contributor at Xerox' Computer Systems Division to a number of senior executive roles, including vp of product marketing for Baan Company, a leading provider of enterprise software, and vp of marketing for Netcentives and WebEx, two highly regarded dot.com breakout companies. McKay came to Falcon after a successful consulting engagement where he shepherded the redesign of all Falcon's web properties.

Since taking over Studio 2000, McKay has split his time between managing the operational aspects of the studio, helming production of new movies and web content, and overhauling the studio's web presence. In addition, McKay has been an activist president and CEO for the studio. He has successfully employed such adult film stars as Barrett Long, Dean Monroe, Eddie Stone and Jake Havoc, who signed an exclusive contract with the studio. McKay also sought to recruit named stars who had no history with the studio. Early attempts to sign gay-for-pay adult film stars Mark Dalton and Zeb Atlas fell through.

In July 2006, McKay signed Studio 2000 to a VOD distribution deal with gay video on demand (VOD) site NakedSword.com. Naked Sword agreed to distribute new and classic productions from Studio 2000 as well as help market all of Studio 2000's future major releases. The same month, McKay hired veteran gay porn industry columnist and adult film director J. C. Adams as his new chief of production. Adams replaced Scott Masters, the award-winning director and co-founder of Studio 2000 who retired after selling the production house. McKay announced that Adams would manage all the studio's productions, while adult film performer and director Chad Donovan would handle talent development.

In October 2006, McKay launched an all new ecommerce site, replacing the company's then four year old web site. McKay also launched the company's own video on demand site, featuring an exclusive library of films not available on any of its partner's sites.

In December 2006, McKay launched a Webmaster affiliate program, S2Kcash, to increase the number of Web sites selling Studio 2000 products. According to Adult Video News, the industry trade journal, McKay agreed to pay out 50 percent of retail value on all DVD and video-on-demand products sold by affiliates who link to the studio's Web site through S2Kcash. The deal significantly increased the porn studio's cash flow. "In the weeks since we launched S2Kcash, we have had webmasters from around the world requesting information on how to sign up," McKay told AVN.

McKay has also announced plans to roll out a members-only portion of the Studio 2000 Web site in the summer of 2007.


Source: Wikipedia, the free encyclopedia

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