(1944 - 1994) Canada
In 1968, architecture students Slobodan Saia-Levy (born in Parma, Italy), Michael Tims, and painter Ron Gabe met in the shadowy corridors of Toronto's new cultural and sexual underground, became close friends and changed their names, respectively, to Jorge Zontal, AA Bronson and Felix Partz.
Under these new names, and the corporate title General Idea, the young men launched a joint career in easel painting and installation art, performance, video, photography and even the manufacture of mass-produced souvenirs - a project unprecedented in Canada for its wit, sophisticated satire and penetrating intelligence.
The Toronto-based collective General Idea produced art in a variety of media from 1968 to 1994, the year when two of its members - Jorge Zontal and Felix Partz - died in toronto of AIDS-related causes. AA Bronson is the last surviving member of the group.